Tuesday, November 26, 2013

5 Tips for using Facebook as an Author

Using social media is a great way to promote your books. Since Facebook is one of the most used social media sites, it’s important to have a presence there as an author. Here are 5 tips to help you get the most interaction out of your Facebook pages.

Personalize your posts
One of the great things about social media is that people can connect with you on a more personal level. Don’t be afraid to post about a movie you’re seeing, or funny articles you find on Buzzfeed. I’ve found my posts that get the most interaction with fans aren’t posts selling my books. People are much more interested in my Pomeranian’s Halloween costume, or the embarrassing thing I just did, than the price of my books. Don’t get me wrong, I still post about my books, but not every day. And I try to switch it up by using teasers, sales, photos of hot models/actors who look like my characters, etc. I get a much better response to that than posts begging people to “Please, please, please buy my book…pretty please!”

Like fellow authors, and engage with other pages
It’s important to support other authors. Liking their pages helps do that, and hopefully they’ll like your page in return. Your own fans can see what you’ve liked, and might like the pages too. Not only is it smart to network with other authors, it helps increase your own visibility, and the more you can put yourself out there, the better!

Boost posts
Facebook changed their posting policies about a year ago and they now charge you to boost your posts so more of your fans can see them. Boost posts work well for big events like release days. You can choose how much you want to spend, and if the post is doing well, you can add more money to boost the post. Keep in mind that if you use an ad with a photo to boost a post, the text can’t take up more than 20% of the space in the ad.

Another alternative is to start a personal Facebook page, and use it instead of an author page. You're capped at 5000 friends, and you won’t have the option to boost posts, but anyone who friends you will be able to see more of your posts. You can also let readers know they can change their notification settings for your personal page to make sure they see all of your posts.

Update regularly
It’s always a good idea to be consistent in your marketing efforts, and Facebook is no different. Posting frequently gives your audience something to count on. You can even experiment with theme days. Like Teaser Tuesday, where you post a teaser from your books every Tuesday of the week. Your audience will eventually recognize the days and themes, and hopefully check your page on those days, even if the post doesn’t show up in their timeline feed.  

Watch the time of day
At the bottom of each of your posts, there’s a little blue box that tells you how many people saw your post. Experiment with posting on your page at different times of the day, and see how many people your posts reach at those times. I’ve found that my posts get more interaction when I post from 2:00 pm-8:00 pm Sunday through Thursday.

What about you? Do you have any other Facebook tips?

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